How to create yur own logo (part 1)
For a businessman, image is everything. Big companies invest a lot to have an attractive, dynamic, eye-catching image to brand their identity. These eye-catching visuals are commonly known as logos.
A logo is a name, symbol or trademark of a company or organization, made up of text or symbols arranged to convey a distinct and unique message. It leaves a greater and lengthier impact than words alone that's why it is the simplest and most direct way of promoting one's business. On the web, a well-defined and thought-of logo decides whether your site is worth browsing. It is literally the first piece of graphics that visitors see, that's why it is important to make that moment count.
One thing to take note is images and logos have very great impact especially in advertising.
Text or Symbol Logos
There are two types of logos: the text logos and symbol logos.
A text logo is made up of words and type fonts. Type fonts usually come in all shapes and sizes. Different strokes make impressions to different folks. A thick font may convey strength and power; while a script font can say that you’re a person of elegance and austerity. On the other hand, a slanted typeface expresses movement and motion.
Hence, your very own company name may be created as a company logo. Provide a type font that displays your intended qualities and your all set.
A symbol logo uses an image or illustration to convey an actual or abstract representation of your business. It is less direct than text. However, because of its ambiguity, symbols often leave an open space for a wider and much different interpretation of what the business is about. Symbol logos may either take on a company name, or create an entirely new symbolic meaning.
A classic example is Nike's "swoosh" logo. People did not originally associate it with the company. But because of its corporate rise and ubiquitous presence, people have grown to associate the "swoosh" to Nike. McDonald's golden arches have also developed its own identity.
Another option is to combine text and symbols to create your company logo. It could be a brief amount of text, or sometimes an abbreviation. Just remember to make the two elements compliment each other and provide the extra clarity to what your company wants to get across its target audience.
Next thing to look at is COLOR. COLOR IS POWERFUL
The Color of Your Logo
Color also has a lot of impact to the overall appearance of your logo. Colors can help you make a positive image or convey a wrong perception. They do influence your audience, and before a visitor would ever read your content, color would be the primary element that would attract him/her to your logo.
There are many choices to consider when deciding on the corporate logo that best exemplifies your image. However, you should also bear in mind that your logo is not only for you but also for your target audience. How your audience will perceive your logo is more important.
Become a more creative person
Used to be when we talk about generation gap, it almost always applies to the difference in thinking between the supposedly adult generation and the younger ones. Then, it was easier to understand because our parents used to say that it's all about difficult teenagers. Period.
However, the principle of generation gap has evolved in a different meaning particularly in the workplace. The trend nowadays is to have a more vibrant and creative staff working for companies. And who best exemplifies creativity and fun? The young, fine arts degree holders, who else.
A person with a fine arts degree used to have trouble in getting himself employed. But now, it's the companies who are getting as much as they can; recruiting young people with a fine arts background, believing that with creative staff aboard, they become more creative and innovative themselves. Especially that there's a growing belief nowadays that to stay ahead, companies should become more inventive, innovative and creative.
Now, people with or without masters in Fine arts can be secured now, because a lot of graphics we see on the internet are not just ordinary, they are created by experts and people with talents.
Nevertheless, you don't need to be a fine arts graduate to get inside the best companies. Or you get your own fine arts staff for your own company. You just need to enhance your creativity to get a crack of the business you have chosen. As the author of Vivation said, the idea that a few people are creative and the rest are not is definitely a myth. All we need is to let some of our infinite creative power leak through from the unconscious so we can apply it to our conscious state.Or, we could always rely on software and programs available in the market to help us produce a creative and innovative environment for our company and business.There is a barrage of applications from Adobe, Microsoft, and other software developers, to help us create better and vivid media materials that enhance our corporate identity.
At the TypoTechnica 2005 conference, Quark Inc. introduced QuarkXPress 7, an updated version of their page layout program. The program fully supports both Unicode and OpenType. With QuarkXPress7's support for Unicode, it provides a new feature called Font Fallback that allows users to specify a fall back and alternative fonts when a specified font does not contain a full set of glyphs for non-Roman characters. Furthermore, the program will support a total of around 23 OpenType features, including standard and discretionary ligatures and swashes.
On the other hand, Adobe's Creative Suite boasts having a complete design environment for print and Web publishing. They add that users will be able to create and publish content for print and the Web faster, more easily, and more affordably. The application has tools for creating artwork, editing images, creating photo compositions, and drawing vector graphics.
Then there's Microsoft's Digital Image Suite 9 and Digital Image Pro 9 that comes with wizards and tutorials that walk you through the process and help you get started right away. The software includes thousands of design templates to help you create projects not only for your business, but also for the home.
Most of these software add more magic and color to the simplified arts we create.
There are a lot of ways and means to let our creativity flow. We just have to use our minds to imagine fresh ways or put together already existing ideas and innovate, to make our company click with our target clients. And with new technology to help us, business life is simpler and easier.
Photoshop and Illustrator - How good does it get?
Which is the better program – Photoshop or Illustrator? Many of us are still entertaining hazy notions about the two programs. It is high time to distinguish the two - which is which really?
To boot, Adobe Photoshop is a bitmap image processing and manipulation program. It is well matched with creating, transforming and outputting digital images of a photographic nature which share common pixels in a bitmap. Its primary operations include access or acquisition of photographic digital graphics; alter, transform, modify, and colorize pixels in the images; produce digital files and prepare complicated color or black and white images for further processing. Photoshop manipulates individual color pixels within a fixed bitmap. A less costly version of Photoshop is Photoshop Elements (PSE). It can do 90% of what Photoshop does without the higher-end pre-press printing capabilities.
Adobe Illustrator, on the other hand, is a vector-based postscript drawing program which creates curved paths called Bezier curves connected by modifiable anchor points. Through these anchors, the file is eventually editable since they do not leave the file. Vector based drawing program create various elements of the image as individual vector objects which retain their characteristics and do not become a piece of a bitmap. Illustrator can do many things just like Photoshop. It can do everything that a graphic designer wants to be done except manipulate photos.
Both Photoshop and Illustrator have capabilities of the other. Photoshop creates vector objects like shapes and topography. Conversely, once they are rasterized, they become part of the bitmap. Illustrator offers a magnificent array of artistry like colorizing, painting and brushing however, what are created are vector objects and not bitmaps. Thus, it can tend to be confusing.
Even the graphic masters prefer to acquire both Photoshop and Illustrator because of their distinctive capabilities that complement each other. If you are to modify, acquire, print or arrange the web images of a photographic nature, you can have the PS or PSE program. If you are to create complicated graphics like logos, schematics, maps, brochures, menus and the likes especially with typography then you should use Illustrator.
Both of them have lots of features that we can tend to be indecisive for a point in time to choose which one to get. Truly, they are both great! The only thing you should be aware of is to ask yourself what projects and activities you want to make?, what software suit them best? And then off you can go and enjoy your creativity and craftsmanship…
Now you can decide which you would use.
PhotoELF in Zoom
The fairy tale of the shoemaker and the elves tells us the story of a poor shoemaker and his wife, who didn’t have enough money to buy materials for their shoes. That was until the elves came into their lives and helped them make the fanciest and most comfortable shoes the town has ever known, making their shoe store the most popular in town. Thanks to the kind elves, the shoemaker and his wife – as expected – lived happily ever after.
Now you too can get famous among your family and peers – no, not with shoemaking – but with the creative projects you’ll be producing with your handy-dandy digital camera and your every own elf. No, not the magical kind but the digital variety – PhotoELF!
Alas another image software which performs wonder.
PhotoELF claims to be the only software package you’ll ever need for viewing, editing, printing and organizing your digital photos – truly “The Digital Camera Companion.” Not only does it provide a photo editing suite, but it’s also versatile in terms of file support and even provides many time-saving capabilities.
While viewing your photo, simply click on the “Editor” button from the toolbar. From here, you may adjust the image’s contrast, brightness, gamma, saturation, hue and sharpness. You may also despeckle scanned images, crop, rotate, remove red-eye, add text and shapes, even create holiday cards, posters and calendars, add some fun effects, do JPG compression and save photo in 60 different formats such as BMP, EMF, FPX, ICO, IFF, JPG, PCT, PCX, PNG, PSD, TIF and WMF just to name a few. Now, that’s what I call versatility!
That's what some other software canot support.
PhotoELF’s efficiency lies on it’s batch operation capabilities. You can rotate, rename, resize, convert photo file formats, do JPG compression, set dpi, adjust brightness and contrast, manipulate color saturation and hue, print, crop, toggle between read-only and read/write and apply watermarks, texts and logos – not only to a single photo but to an entire batch.
Feeling the itch to be more creative? Let it all out! Create albums using the HTML Photo Album Wizard, which comes with various slideshow options. You may even add music in MP3 and WAV file formats to your photo albums. Share your creations to family and friends by burning them onto CDs. You may also publish them to the World Wide Web for all the world to see. These albums can be viewed with any Web browser whether your on or offline.
Read enough? If you want to try PhotoELF now, they’re offering a two-week trial, afterwhich you may purchase it for $24.95 at www.photoelf.com.
When the Best Gets Even Better: The Release of Maya 6.5
No one would have thought that it is possible – I mean, how could the best possibly get better? But I guess for those who have a vision, it is possible. And vision is exactly what the people in Alias Systems Corp. have.
February 2005 marks the release of Maya 6.5. Yes, Alias’ award-winning Maya software, which prides itself for being at the forefront of technological innovation has gone a step further. Maya 6.5 is hailed by Alias to be a “performance-driven release packed with new features and feature enhancements motivated by next generation production requirements for massive dataset handling.”
Maya artists will definitely love the significant improvements made with regard to interactivity in such areas as modeling, UV manipulation, deformations and 3D painting. It also provides high-performance Computer-Aided Design or CAD data import through the new STEP translator, allowing artists to quickly import large data sets from major CAD packages for the creation of high-quality images and animations directly from CAD data. Maya 6.5 also has such new features like scene segmentation tools for reference locking, reference editing, proxies and enhancement to nested references, which gives artists more control to focus on specific sections of massive data sets, managing scene load times, parallel and collaborative workflows, scene sharing and overall scene performance, as well as the mental ray for Maya network rendering – a functionality that supports interactive, batch and command-line rendering and pre-lighting.
Finally a lot of graphic artists have been waiting for this and its already here. Maya has some special features that some other graphic softwares can't do.
Maya 6.5 comes in two versions – Maya Complete 6.5 and Maya Unlimited 6.5. Some of the features of the Complete edition are the user-friendly tools, which include marking menus and 3D manipulators speed and workflow, a full suite of advanced Polygon, NURBS and Subdivision Surface modeling tools, a comprehensive range of keyframe, non-linear and advanced character animation editing tools for the creation, animation, adaptation and repurposing of animation data and editing realistic digital characters. Meanwhile, the Unlimited edition has everything Maya Complete has plus Maya Fluid Effects for the simulation and rendering of a vast variety of atmospheric, pyrotechnic, viscous liquid and open ocean effects, Maya Cloth, which claims to be the world’s most accurate software solution for simulating a wide variety of digital clothing and other fabric objects, Maya Fur for incredibly realistic styling and rendering of short hair and fur through the help of the Maya Artisan brush interface for painting fur attributes, Maya Live to match original live-action footage with the 3D elements rendered in Maya and Maya Hair, which includes various tools for the creation, styling and rendering of fully dynamic long hair in NURBS or polygon objects. With Maya hair, artists can also create any NURBS curve dynamic for advanced character rigging and effects.
So whatever your projects are – whether it’s for blockbuster films, 3D gaming, print, broadcast, product design or any other professional arts application, Maya 6.5 promises the most powerful and superior tools and enhancements in the industry today to empower you to be as creative as you can be and to bring your very own visions to life.
iPhoto 5 Magnified
Want a user-friendly, efficient and versatile digital imaging software that allows you to be creative and produce professional projects? Then you’ll definitely love iPhoto 5.
It has the standard functions one can expect from an image editing application – the Red-Eye button for well, red eyes, the Retouch Brush for removing blemishes and other unwanted “dirt,” freehand Crop Tool to capture only the best elements of your photo in one frame, the Straighten tool to level horizons using the handy-dandy grid, and the Advanced Editing Dashboard for precise adjustment of black and white points using the Levels tool, adjustment of exposure and color saturation, modification of color temperature and for fine-tuning tint, as well as brightness and contrast. While editing a photo, iPhoto 5 even allows you to compare it with the original image simply by holding down the Control key. You can also reset all the adjustments you’ve done with the different sliders using a single button. Yup, iPhoto 5 has all these… and so much more.
I come across people who have problems with their image editing, un known to many that iPhoto5 is just one of the many graphc editing software which solves the problem.
It supports not only the oh-so famous JPEG file format, but even the RAW file format, which has become a favorite among professional photographers and higher-end enthusiasts who wish to preserve the maximum image quality. It also supports the MPEG-4 file format for video clips and if you’re concerned about file size, don’t worry – iPhoto 5 imports them just as fast and easy as it would JPEGs and from almost any data source too. With a USB cable, simply plug in your gadget to your Mac, whether it’s your digital camera or your memory card reader or your iPod and iPhoto would automatically launch. It would then give you a dialog box where you can put in information about your images like name, subject, keywords and other metadata, which you can later on use for fast and easy search of photos, albums or digital roll. You can also import images stored in CDs or your hard drive in two ways – either you select and add your image folders to the library from the File menu or simply drag the folder into the iPhoto window.
Did you think that the powers of iPhoto5 was that small? definitely No.
Lastly, one of the many features that iPhoto 5 prides itself of is the intelligent and advanced slideshow feature. First off, the slideshows are separate from the albums. Therefore, you can modify the contents of one slideshow, like maybe add a few images from another album, without affecting the albums themselves. And since iPhoto 5 supports MPEG-4, you can create slideshows consisting of both still images and video clips. It also has a lot of fantastic transitions, which you can control the speed and direction of, and even allows you to adjust the slide duration on a per-image basis. You might be thinking, a good soundtrack would be lovely too – but setting the perfect timing may be difficult to achieve. With iPhoto 5, you wouldn’t have to worry about that as it has a tight integration with iTunes. Simply select a song or an entire playlist from your iTunes library and iPhoto will do the math for you and synchronize your music with your slideshow! Now how’s that for a total viewing experience? Your family and friends might think that you had a professional do all these creative work for you!
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