AdWords Arithmetic: 4=1, 3=1, 3=2
Google are redefining basic mathematics within the AdWords system. Four can equal one, two can equal five, and three can equal one, two or three.
Understanding the information presented "as is" within your AdWords account is of vital importance. This article clarifies how the average position may not be as it appears.
Click Fraud; balancing between over-reaction and oblivion.
A few years ago, Click Fraud was little more than speculation among the more paranoid tech people. Today it is a well known problem, widely covered by the BBC, BusinessWeek, The Washington Post and many more non-technical and (usually) non-paranoid publications.
Recent surveys, however, have demonstrated that most companies running PPC campaigns are either totally unaware of the issue or are so afraid of it that they are driven away from it or massively curtail their spending. The correct approach, as in all matters AdWords related, lies somewhere between the two.
What price Google Analytics?
In an age where information is a commodity, personal data, preferences, habits, politics, tastes and more have value. And there are companies out there who are willing to pay for this information.
So why do so many people lose sight of this when it comes to Google Analytics?
Customer Defence System
The Customer Defence System is used by many, yet put into words by none. The Customer Defence System is unique. No-one consciously aspires to apply such a system, yet most companies are to some extent doing so. Get it right and you'll be able to slash your sales in no time at all.
Three different ways to success
A joint interview with three very different software companies that we've worked with. Each sell their software to very different markets. The only thing that they have in common is that they have worked with our company for many years, and that all three are extremely successful.
Google AdWords Q & A
Two qualified Google AdWords Professionals answer a variety of questions on organic listings vs. PPC, choosing which ads to keep and delete, how to optimise your account, quality score, click fraud and more.
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